Have You Offered To "Drive Traffic" To A Story When Pitching A Reporter?
We haven’t yet seen a pitch like this cross our inbox, but tech reporter Tom Foremski wonders if PR pitches will begin to include statements such as, “…and we will drive traffic to that story.”
For example, a well known publicist such as Brian Solis can drive more traffic to a story via his blog, Facebook and Twitter than many journalists. For bloggers and other online journalists paid by the page view, this can be an enticing addition to a story pitch.
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