Nielsen: Time Spent on Social Nets Tripled Over Last Year
When 17% of Twitter users admit to accessing the service from “a washroom or toilet,” it’s clear people have a craving for social media. The latest data released this week from Nielsen gives us an even better glimpse: 17 percent of all time spent on the internet in August 2009 was at social network sites, up from 6 percent in August 2008.
“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division.
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