WPP Head Martin Sorrell Explains Problems Behind Enfatico
Enfatico, the mega-agency created to handle all advertising, marketing and communications for Dell, launched amid much fanfare. CEO Torrence Boone told the NY Post last summer that Enfatico is “the largest global agency start-up in history.”
However, the agency’s troubles, which have been well covered by AgencySpy, include a number of re-organizations and PR blunders, along with Enfatico taking a step back and being rolled into WPP’s Young & Rubicam.
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