Survey: 49% of UK Companies Outsource Online PR Campaigns to Non-PR Firms
An interesting survey by e-Consultancy in the UK reveals some troubling stats for PR firms. Among the findings:
Two thirds of agencies surveyed (64%) have a separate Online PR division.
A fifth of clients (20%) are very satisfied with their agency’s level of Online PR knowledge, 28% are moderately satisfied, 19% are neither satisfied nor dissatisfied, 15% are mildly dissatisfied and 13% are very dissatisfied.
51% of companies are using PR agencies but a significant percentage are using search marketing agencies (29%) and web development agencies (22%) to develop and deliver Online PR strategy.
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