When PR Dictates to Media: Grand Theft Auto IV
[Grand Theft Auto IV screen shot (image cred)]
It can sometimes seem as if it is always PR people that are begging the media to feature their client. In most exchanges it is. However, when that exchange is between a video game editor and the PR manager for Grand Theft Auto IV, the scenario changes a bit.
Rockstar Games, which created the wildly popular video game, is known to be extremely conservative with their publicity, according to PRWeek.
Writes Frank Washkuch:
Often, producers send copies of new video games to multiple publications under embargo, or invite reviewers to play the game at a centralized location.
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