Twitter Ads to Grow Faster than Average Social Media Ad Spend Through 2015
A new report that forecasts the social media advertising market for the next four years places Twitter’s “non-display ads” (i.e. their promoted products) at the margins – but with a higher than average growth projection. If the numbers are true, you can expect to see rapid growth year over year in what advertisers are willing to spend for a Promoted Tweet.
BIA/Kelsey, an adviser to companies working with local social media, forecasts total social media ad spending to reach $8.3
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