Promoting a Book on Facebook? Michelle Phan Tried One Video per Chapter, and It Worked
Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success -- Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.
Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success — Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.
Phan also hosted a special question-and-answer session on her page on the day of the book’s release.
Lauren Schnipper, who works on strategic partnership development, trends and emerging talent at Facebook, said in a post on the Facebook Media blog:
Giving fans as much detail as possible about what they’d find in her book was really important to Phan.
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