What Is Eye-Catching On Facebook Timeline?
Eye-tracking startup EyeTrackShop turned its eyes toward Facebook's new timeline profile and came up with three observations on how users view it.
Eye-tracking startup EyeTrackShop turned its eyes toward Facebook’s new timeline profile and came up with three observations on how users view it.
As reported by Mashable, EyeTrackShop found that:
- Viewers’ eyes are immediately drawn to the cover image, but they still spend more time looking at the smaller profile picture.
- 63 percent of participants in EyeTrackShop’s trial noticed sponsored stories in the timeline profile, compared with just 43 percent in the old profile.
- Participants spent an average of 2.2
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