RockYou Finds Success With Zoo World, Where's Zynga?

RockYou, one of the largest Facebook application developers, has spent the past few months shifting its focus to social gaming. One of the company’s latest games, Zoo World, has more than tripled in the past month, growing from 3.1 million to over 9.9 million monthly active users. With the rapid growth, one would imagine that Zynga will quickly follow suit with ZooVille, however another company currently holds the trademark.

While Zynga could easily create a zoo application and call it something other than ZooVille, the name wouldn’t follow the pattern of the company’s latest games: PetVille, FishVille, and FarmVille.