Facebook Adding Stream Clicks To Page Insights
Want to track how many clicks you are getting on those news stories being posted to your Facebook Page? While Facebook hasn’t provided any tool to track clicks yet, there’s one in the works as buzzmarketing daily notes. For now, Facebook will only be providing page administrators with estimated click through rates. While not as useful as tracking every single stream post’s activity, many administrators will be happy to see the new feature.
Facebook describes the new service as follows:
Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in