Facebook Announces Real-time Notifications
Last night, Pete Bratach announced the addition of real-time notifications integrated into chat. As soon as an application sends a notification to a user, they will be immediately notified in the chat bar on their screen. This new addition has the potential to increase the conversion of users from notifications to application installs. I’m sure it will be a welcomed addition to developers.
No change is necessary for developers. Some may decide to increase their use of notifications though because the previous integration points for notifications didn’t seem very effective (at least from my personal experience).
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