Nielsen to Gather Online Advertising Audience Measurement Data from Facebook
Nielsen Media Research plans to release a new online advertising audience measurement service, and it has secured existing partner Facebook as its first participant from which it will collect data, according to The Wall Street Journal. This online gross ratings points system would track frequency and reach, similar to Nielsen’s television ratings system.
The service may track age, gender, and possibly location of people seeing online ads in anonymous aggregate form. The results would provide advertisers with more exact measurement of who is seeing their ads, which may encourage them to shift spend towards the internet.
Nielsen
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