NBC Becomes The Latest TV Network To Add Facebook Connect

NBC has become the latest broadcast television network to incorporate Facebook Connect on its website, with a new Connect integration that allows users to share and publish their favorite NBC shows in their Facebook news feeds. This type of simple integration has been successful for other networks given how popular watching TV shows online has become. Other uses of the Connect app allow users to share their favorite shows, along with comments, on their Facebook walls. While this will surely drive some traffic to NBC's site, the network is probably hoping on the extra publicity leads to people switching on their TVs to check out the programming during normal time slots. NBC is also exploring other uses for Facebook, offering a limited-time preview of the new show "Community" through its Facebook Page. You must become a fan of the show to watch, and there are currently a little more than 12,600 fans of the Page. That number is still pretty small, but it's still an effective way to spread the word of an upcoming show given how many people are being exposed to news of "Community" in their Facebook News Feed. Online content sites like Vimeo and Joost were among some of the first to launch Facebook Connect apps, and are two of the more successful early Connect partners. TV.com also recenlty added their own Facebook Connect application, and has experienced positive results. It's tough to compare these apps to NBC's, as those sites have viewerships comprised completely of online users. But other networks, like CBS, are already using Facebook Connect to cater to online viewers and offer more options for traditional TV viewers, and people are logging on to watch their favorite shows.

Social Pro Daily

NBC Becomes The Latest TV Network To Add Facebook Connect

Matt Holliday

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Matt Holliday