Media Insiders Use Twitter to Establish a Personal Brand for Their Kids
The “media elite” are securing their kid’s online brands from birth, right down to the Twitter handles.
In American celebrity culture, there’s an obsession with the babies. While many do well to shield their children from the paparazzi, others cultivate their children into mini celebs with a brand all their own.
Tech savvy media insiders don’t need to make the splash in tabloids. According to NY Magazine the “media elite” are securing their kid’s online brands from birth right down to the Twitter handles .
The article opens: “Harper Estelle Wolfeld-Gosk has 6,282 Twitter followers. She’s 2 weeks old.
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