In Fashion at the Gas Station
Because catching up on style and fashion trends is the first thing that comes to mind while filling your tank at the gas station, PumpTop TV, which provides advertisement and entertainment content on monitors located above gasoline pumps, will offer original content from StyleCaster, which bills itself as “the world’s first online personal style discovery platform.”
StyleCaster executive fashion director Carol Han will present the latest in fashion and style trends in the 30-second spots for PumpTop TV, which will also include banners with information such as where to purchase the clothing being discussed.
Doug Woo, executive vice president of PumpTop TV parent AdtekMedia, said:
We are very excited about adding the most forward-thinking fashion site to our network. Both PumpTop TV and StyleCaster are very synergistic when it comes to taking advantage of digital content. We are both experimenting with all of the new digital applications in order to captivate our wide audiences wherever and whenever possible. We hope more and more content providers will realize the enormous opportunities PumpTop TV provides once they see how StyleCaster applied their talent to our video network.
And StyleCaster CEO Ari Goldberg added:
The future of new media is based on distributed content that can be seen on multiple platforms. Whether it’s a two-inch screen, a 20-inch screen or a 200-inch screen, StyleCaster is creating engaging content that provides utility for style enthusiasts as we continue to democratize fashion.
