Jumping the Shark or a Whole New Begining for Twitter?

Yes, it’s happened. This morning Oprah Winfrey joined Twitter (@Oprah) during her show. Her first Tweet: “ASHTON IS NEXT!” was very anti-climactic. Instead of hitting Update, Nate Berkus hit Refresh. So it went to Twitter purgatory. Her first successful Tweet:

HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY .

Oprah sent six successful updates during the show (9amCT) and none since. She’d already had about 75,000 followers at the beginning of the show.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in