Starcut Lands NBC Mobile Olympics Contract
More on NBC’s mobile Olympics coverage: MediaPost reports that NBC is working with Starcut, a mobile software and ad services provider, to build and update the site, which will allow viewers to access real-time coverage of the games from their cell phone. The mobile Web site will include “headlines, news for every sport, exclusive videos, slideshow galleries, and profiles of Team USA, among other content.”
Prior to the Olympics setup, Starcut provided NBC with the tools and software to build and manage ad-supported mobile internet sites for several programs, including “Late Night with Conan O’Brien,” “The Biggest Loser,” “The Tonight Show with Jay Leno,” and “Heroes,” according to the report.
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