Mobile Search Ad Battle Heats Up
The booming mobile search advertising will grow 112 percent within five years, making it imperative for market leader Google to take steps to defend itself against a search-hungry Microsoft, according to an analyst from The Kelsey Group and reported by PC Magazine.
The article goes on to say that the slowdown in traditional search engine growth “is one of the reasons mobile search advertising sales will balloon from $33.2 million this year to $1.4 billion by 2012,” said analyst Matt Booth in the report.
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