Is 'Gravity' a Privacy Breach Waiting to Happen?
One of the more ambitious startups to emerge from this week's Web 2.0 Summit in San Francisco is Gravity, a site that promises to "know what you like and what you want better than any search engine." Should users sign in, or put their privacy guard up?
One of the more ambitious startups to emerge from this week’s Web 2.0 Summit in San Francisco is Gravity, a site that promises to “know what you like and what you want better than any search engine.” Should users sign in, or put their privacy guard up?
Gravity is the brainchild of three former MySpace executives, led by CEO Amit Kapur, who say the goal for their site is to become the “Pandora of the Web,” referring to the personalized, online music service that suggests new music based on your old and current favorites.
That information, what you like and what you want across the Web, is, of course, what every advertiser in the multi-billion dollar online ad space wants.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in