New Diesel Shoe Video Campaign Kicks Ass, Literally.

“Diesel Sneakers look great on you. But they look much better kicking someone’s ass.” That’s the motto of Diesel’s new viral shoe campaign, which is kicking ass and taking names all over the web. Diesel’s kick-ass campaign started a few days ago when they posted a video to their Facebook page of a giant Diesel shoe kicking a giant ass on wheels. Sound weird? Yeah, it is a little weird. But the campaign continues, with five new videos proving that Diesel makes one kick ass sneaker.