Yahoo Tops Mobile Destinations, Too
At yesterday’s OMMA Mobile conference, the ever-knowledgeable Nic Covey, director of insights at Nielsen Mobile, gave a preview of the company’s new Mobile AdRelevance database, MediaPost reports.
It’s essentially a mobile version of Nielsen Online’s online ad-tracking service AdRelevance. The new service “measures and ranks mobile Web sites based on the number of ad impressions they generate, and it shows the dominant player is the same as the wired Web: Yahoo.”
Covey said that Yahoo Games is the number one mobile destination, followed closely by Yahoo Finance and Yahoo News.
“The No.
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