Twitter And SMS Fundraising Goes Mainstream

As our social networks grow, so too does our power to spread awareness and calls for action pertaining to the causes we feel matter. The fundraising efforts of many grassroots, mass mobilization, celebrity, and other campaigns on Twitter and through text message has reached new heights with the response to the earthquake in Haiti, and other organizations are quick to see the power of the 140-character message.

Within 48 hours of their call for donations to their Haiti relief effort, the Red Cross received $8 million in funds directly from text messages according