Yes, Your Mom Is Playing FarmVille

A new study by PopCap Social Gaming Research, creators of Bejeweled, confirms that mothers are the primary players of social games. As we wrote in the past, middle-aged women are the core demographic of social gamers, and this survey confirms that 55% of gamers are women, aged 43 on average. However, there are some interesting facts about other games that social gamers enjoy, how often they log on and where they go for their games in the data.