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Like many musicians, the erstwhile giants of hip-hop have discovered that selling brands often means a more reliable revenue stream than selling music. It's why the aughts have found Sean "Diddy" Combs spritzing on his Sean John cologne and sipping his Ciroc vodka; Salt-N-Pepa pushin' it for Geico; and Snoop Lion (formerly Dogg) shilling for—to name a few—Nike, Burger King, Orbit, Hot Pockets, Adidas and, in the most recent Super Bowl, Eat24.
So it was hardly a surprise when, in 2011, big-shouldered rapper 50 Cent put his name and face behind his own energy drink called Street King.
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