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Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able to reap the benefits of ad partnerships and use it to grow a dedicated audience. Others have spread themselves to the point of becoming a musical plague.
We present case-and-point studies of 12 musicians or bands who have become household names—and whether their choices to work with advertisers has affected their place in music history.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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