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To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it’s shared.
Sponsored AR Filters differ from the platform’s existing Sponsored AR Lenses, as lenses are added to the camera screen before a user takes a photo or video, while filters are added after content is captured.
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