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Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age.
One of the granddaddies of the genre—the Oscars—could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend.
Ahead of the 96th Oscars on Sunday, Disney Advertising sold out its ad inventory with sponsors spanning 17 categories. The company sought $1.7 million to $2.2 million for 30-second spots, which is up slightly from 2023.
Participating advertisers include Airbnb, Allstate, Booking.com,
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