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Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds‘ agency, Maximum Effort, would like to kill the tradition in order to save lives.
The darkly funny campaign starring David Dastmalchian takes aim at what some say is an outdated tradition.
Dressed in a shiny black shirt, the Oppenheimer and The Suicide Squad actor stands in front of a casket and a ticking clock, explaining that daylight saving time has been shown to lead to a 24% increase in heart attacks and a 6% increase in fatal accidents.
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