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Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds’ agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors ready to steal their data. And who better to embody that mission than a spokesperson who knows a thing or two about bad acting?
In a hilariously meta ad, Tommy Wiseau–the eccentric director, actor and producer best known for the critically lambasted film turned unlikely cult classic, The Room—pokes fun at his own notoriety as a cinematic hack to raise awareness of real-life hackers online.