Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters.
The company went to the Super Bowl host site in Las Vegas, turned the Luxor’s pyramid into a giant Doritos ad, let fans get married in a Cheetos chapel at its Frito-Lay “Chip Strip” activation and unleashed actors/brand characters Dina and Mita on the town to promote Doritos Dinamita. That’s all before it pours a drop of the beverages it promoted with multiple Big Game ads.
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