Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn’t start his business with B2B work in mind.
Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel’s and Best Buy before it made a pitch for Athenahealth—a cloud-based network services provider for health care companies.
Marketing in Athenahealth’s category was homogenous, and Colossus wanted to speak to buyers with “hearts that beat and minds that have emotion.”
It won Athenahealth’s business from incumbent MullenLowe with work so compelling that Athenahealth’s then-CMO Simon Mouyal referred Colossus to ZoomInfo CMO Bryan Law.
Of
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in