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It’s not easy to pitch a product and capture a nation’s pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the bench, “In e.l.f. We Trust”—presented as a legal dispute about spending on overpriced cosmetics—was truly a big tent.
Retired NFL linebacker Emmanuel Acho (born to Nigerian parents) played the bailiff; Meghan Trainor served as the TV correspondent; and Suits series actors Rick Hoffman and Gina Torres appeared as the litigants.
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