Furniture maker Ashley came to Super Bowl 58 to takeover the Dawg House Saloon & Sports Book inside Resorts World casino for its largest activation ever around the game.
It decked the restaurant in its signature orange color scheme, and moved sofas and recliners into the restaurant’s Sports Book section.
The activation gave Super Bowl viewers and country music enthusiasts a chance to try out Ashley’s products. QR codes on coffee tables sent Sports Book section visitors to its site to view inventory and specs for future consideration.
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