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Ahead of Super Bowl 58, Nerds teased its first Big Game ad with a 15-second spot featuring musician and dancer Addison Rae teaching dance moves to a mystery student.
Now, the brand’s full Super Bowl ad has been released, revealing the student to be none other than a Nerds Gummy. In a 30-second spot created by Digitas Chicago, the plain Nerds Gummy recreates an iconic dance scene from the film Flashdance as Irene Cara’s “Flashdance… What a Feeling” plays in the background.
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