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A bunch of Nerds will be at Super Bowl 58 this year, as Ferrara Candy’s Nerds brand will make its Big Game debut after 40 years.
Nerds will air a 30-second spot during the second quarter of the game, featuring the Nerds characters—fun globs with big eyes, two feet and no arms who look vaguely like the rock-shaped candies. The spot, which is being created by Digitas Chicago, will offer a fresh look at the Nerds characters while engaging all of the senses, according to a statement by the brand.