Actor Michael Cera’s recent strange behavior linking him to skin care brand CeraVe is part of a Super Bowl campaign.
A video featuring the Arrested Development star appeared today on a website called iamcerave.com. The website’s heading is, “Michael CeraVe,” with the description, “Human skin is his passion.”
In the film, Cera appears in a series of fantastical situations reminiscent of a melodramatic perfume commercial. He peeks from behind curtains, scales a mountain, hangs out with sleek male models and speaks the language of a narwhal—all while claiming to have invented CeraVe products.
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