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Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a “Love Is Wine” Chardonnay with AR-enabled labels.
Shoppers can scan the QR code under the lid of each bottle of Love Is Wine Chardonnay to launch an augmented reality experience that allows them to view a stage in AR and open a virtual door for a chance to win a trip to a resort in Playa Del Carmen, Mexico that has been featured on the show.
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