ABC viewers might feel a powerful sense of déjà vu on Feb. 2, as Lay’s will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day.
The ads star Stephen Tobolowsky, who appeared as Ned the insurance salesman in the 1993 comedy about a weatherman forced to repeat the Feb. 2 holiday over and over again. In Frito-Lay’s campaign, he’s the one stuck in a time loop, where he buys a bag of chips and strikes up a conversation with a cashier who shares his enthusiasm for the brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in