Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto.
Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store to virtually try on a selection of items from Coach’s Holiday collection in augmented reality. The digital products will be accompanied by special AR effects like a pearlescent ribbon, multicolored lights and an animated snowman.
People
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in