While there’s always some debate about how early to start decorating for Christmas, British supermarket Tesco is encouraging consumers to embrace the festive spirit well before Dec. 25.
The ad, titled “Become More Christmas” and created by agency BBH London, follows a dad who visits Tesco on a routine trip and is excited to see the Christmas section has been set up. After getting a taste of a Tesco Finest chocolate star-shaped panettone cake, he demonstrates just how full of the holiday spirit he is by transforming into a Christmas tree, much to the chagrin of his teenage son.
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