Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Keke “Keep a Bag” Palmer is back—and spreading pure love for Black-owned businesses with Google and U.S. Black Chambers in a video that may inspire an equal amount of dancing and shopping.
Playing her natural role of advocate, spokesperson, fashionista and all-around entertainer, the multi-hyphenated entrepreneur and former Adweek cover star appears in the latest Black-Owned Friday campaign, titled “100% Supporting.”
In the music-video-styled film, directed by Andre Muir and produced by Google Brand Studio, Palmer channels house music legend Crystal Waters by singing a rendition of the latter’s 1994 hit, “100% Pure Love,” with lyrics changed to “100% Black-Owned.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in