To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home.
The game places the person’s face at the top of the screen and allows them to steer a Hornet vehicle by turning or tilting their head left and right as the car drives forward automatically.
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