Nike Names New CMO to Help Write Its Next Chapter

A former company veteran returns amid leadership shake up

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For over 30 years, Nike’s longstanding chief marketing officer (CMO) Dirk-Jan “DJ” van Hameren has been helping the brand “Just Do it.” Now, he’s announced plans to retire at the end of 2023.

As it looks to write the next chapter of its marketing playbook, the sports giant has confirmed former company executive Nicole Hubbard Graham will fill Hameren’s proverbial sneakers as the company’s new CMO.

Her appointment was announced in a statement detailing an executive shake up at Nike designed to help it future proof the business against squeezed consumer spending and a fiercely competitive athletic wear market.

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