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The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahlúa has called on a special guest to reassure drinkers they can still enjoy coffee-based cocktails at home.
The brand tapped Salma Hayek Pinault to star in its new global campaign, created by agency Wieden+Kennedy London. “Stir Up” positions Kahlúa as a treat that doesn’t require a special occasion.
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