A company doesn’t have to tell a buyer every detail and benefit of its product to prove its value. It just needs to show it in action.
B2B marketers, with the help of their creative partners, increasingly see the merit in sparing the detail and sending potential clients a succinct, meaningful message. Convincing their CFO or finance department to share that vision and invest can be a bit tougher.
In September 2022, Dara Treseder left the CMO role at consumer-focused fitness company Peloton to take the same position with B2B software design platform Autodesk.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in