Augmented Reality Advertising News

Sorare Creates Collectible 3D Soccer Cards to View in AR

The augmented reality assets are available on iOS devices

a group of people sitting around a floating soccer card in augmented reality — Soccer fans can view their digital cards in AR.Sorare

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Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app.

Auctions for the digital soccer cards will begin in the Sorare marketplace on Sept. 13. The first cards in this release will feature players in the Premier League, such as Erling Haaland, Marcus Rashford, Bukayo Saka and Enzo Fernández.

Each 3D card will feature a picture of the player, as well as their league, season and vital data.