For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past—something its new leadership is also doing as it charts a new course strategically for the brand itself.
With nods to the luxury retailer’s Dallas roots, a fateful inferno that led to the construction of its flagship location six years after opening in 1907, and its reputation for offering its clientele unique luxury items and impeccable customer service, the latest campaign, “New Frontiers,” aims to remind current and prospective customers of its status as the premier destination for luxury fashion goods.
Neiman
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