Netflix Beats McDonald's, Nike as Gen Alpha's Favorite Brand

Streamer ranked 'coolest' brand among 7- to 14-year-olds

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Members of Gen Alpha—those born after 2010—may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what’s cool, and what isn’t.

Netflix has been crowned the “coolest” brand among 7- to 14-year-olds in a study spanning 60,000 U.K. kids conducted by family insights agency Beano Brain.

The streaming service knocked 2022 champion YouTube off the top spot, with McDonald’s, Nike and Oreo completing the top five.

Helenor Gilmour, Beano Brain’s director of insight, led the research.

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