Insurer AXA Exposes the Risks of Being a Woman That Its Industry Has Long Ignored

Brand says it wants to change the sector's image and support other underrepresented groups

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Being a woman comes with a certain amount of risk. Historically, insurance companies considered gender a risk factor before laws in the European Union and some U.S. states prohibited providers from factoring in gender when setting premiums.  

But disparities remain, with some studies showing that women are less likely to have coverage or pay more for life or health insurance. “The fact is that women are both overexposed to certain risks and under-protected,” said Ulrike Decoene, head of communication, brand and corporate responsibility at global insurance company AXA Group. 

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