This Health Insurer's Ad Puts a Sweet Spin on a Classic Neil Diamond Tune

TBWA\New Zealand introduces Caroline, a beloved leader in need

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If you blast Neil Diamond’s iconic tune “Sweet Caroline” in just about any bar, sporting event or college party, you’re likely to spark an impromptu, high-spirited sing-along, regardless of the audience. Possessing cross-generational appeal and joyful vibes in spades, the track is considered one of the few great unifiers in popular music.

Now, a health insurer out of New Zealand is turning the song into a touching analogy about the healing power of community.

New Zealand’s Southern Cross Health Insurance and TBWA\New Zealand launched a new addition to the brand’s “With You” platform titled “Sweet Caroline,” a 90-second spot anchored by the enduring tune.



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